{"id":2060,"date":"2022-02-15T08:00:52","date_gmt":"2022-02-15T07:00:52","guid":{"rendered":"https:\/\/wppacking.visiolab\/?p=2060"},"modified":"2022-02-14T12:08:11","modified_gmt":"2022-02-14T11:08:11","slug":"re-commerce","status":"publish","type":"post","link":"https:\/\/blog.3dbinpacking.com\/pl\/re-commerce\/","title":{"rendered":"Re-commerce. Moda czy wzrost \u015bwiadomo\u015bci ekologicznej?"},"content":{"rendered":"
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Ka\u017cdego roku powstaje na ca\u0142ym \u015bwiecie dwa miliardy ton odpad\u00f3w komunalnych. Jak zobrazowa\u0107 sobie, ile to w\u0142a\u015bciwie jest? Za\u0142\u00f3\u017cmy, \u017ce ka\u017cda tona \u015bmieci jest kostk\u0105 o wymiarach 1<\/strong> \u00d7 1<\/strong> \u00d7 1 m. Z dw\u00f3ch miliard\u00f3w, czyli dw\u00f3ch tysi\u0119cy milion\u00f3w kostek, mo\u017cna u\u0142o\u017cy\u0107 prostopad\u0142o\u015bcian o podstawie 1000<\/strong> \u00d7 1000 metr\u00f3w i wysoko\u015bci 2000 metr\u00f3w. Wystarczy dobrze sobie zwizualizowa\u0107 t\u0119 upiorn\u0105 konstrukcj\u0119 o przykrym zapachu, aby uzyska\u0107 gotowo\u015b\u0107 do konwersji na re-commerce, czyli na u\u017cywanie rzeczy u\u017cywanych.<\/strong><\/p>\n\n\n\n

W bezpo\u015brednim zwi\u0105zku z re-commerce pozostaje idea refurbished<\/em>. Odnawianie towar\u00f3w z drugiej r\u0119ki i wprowadzanie ich ponownie do obiegu, jest odpowiedzi\u0105 na katastroficzn\u0105 wizj\u0119 wielkiego \u015bmietnika, w kt\u00f3ry zamieniamy Ziemi\u0119. Wywodzi si\u0119 wprost z ideologii circular economy<\/em>.<\/p>\n\n\n\n

Czym jest gospodarka cyrkularna?<\/h2>\n\n\n\n

Gospodarka liniowa to nast\u0119pstwo proces\u00f3w, kt\u00f3re okre\u015blaj\u0105 angielskie s\u0142owa take \u2013 make \u2013 use \u2013 dispose \u2013 pollute<\/em>. Gospodarka cyrkularna, czyli gospodarka o obiegu zamkni\u0119tym (GOZ), to system gospodarczy, w kt\u00f3rym surowce kr\u0105\u017c\u0105 w zamkni\u0119tej p\u0119tli<\/strong>. Ide\u0105 jest to, \u017ceby odpady z jednego procesu stawa\u0142y si\u0119 surowcami w innym procesie. Model cyrkularny dzia\u0142a w p\u0119tli, kt\u00f3r\u0105 okre\u015blaj\u0105 angielskie s\u0142owa make \u2013 use \u2013 reuse \u2013 remake \u2013 recycle \u2013 make<\/em>.<\/p>\n\n\n\n

Pomys\u0142 gospodarki cyrkularnej w spos\u00f3b oczywisty nawi\u0105zuje do ekosystem\u00f3w naturalnych. W obu tych uk\u0142adach odpady nie staj\u0105 si\u0119 zb\u0119dnym, a zazwyczaj tak\u017ce szkodliwym zanieczyszczeniem, lecz s\u0105 odzyskiwane i u\u017cywane do produkcji nowych d\u00f3br. Kluczowym elementem cyrkulacji surowc\u00f3w jest powt\u00f3rne u\u017cycie (reuse<\/em>) i przerabianie (remake<\/em>). <\/p>\n\n\n\n

Historia jednej sukienki<\/h2>\n\n\n\n

W gospodarce liniowej liczy si\u0119 jak najsprawniejszy przep\u0142yw surowc\u00f3w i efektywno\u015b\u0107 produkcji. W gospodarce cyrkularnej g\u0142\u00f3wnym celem jest mo\u017cliwie najd\u0142u\u017csze utrzymanie warto\u015bci zasob\u00f3w i przed\u0142u\u017canie \u017cycia produkt\u00f3w<\/strong>. Na przyk\u0142ad jedna suknia \u015blubna s\u0142u\u017cy kolejno dw\u00f3m siostrom. Po latach zostaje przerobiona zgodnie z aktualn\u0105 mod\u0105 i nak\u0142ada j\u0105 na sw\u00f3j \u015blub c\u00f3rka lub synowa jednej z si\u00f3str. Nast\u0119pnie staje si\u0119 sukni\u0105 wr\u00f3\u017cki (na bal maskowy) dla wnuczki pierwszej w\u0142a\u015bcicielki. A to nie koniec: ostatecznym przeobra\u017ceniem \u015blubnej kreacji mo\u017ce by\u0107 sukienka dla lalki. Dopiero potem trafia do recyklingu.<\/p>\n\n\n\n

Wszystkie przeobra\u017cenia sukni \u015blubnej oznaczaj\u0105 momenty, w kt\u00f3rych mo\u017cna by\u0142o unikn\u0105\u0107 kupowania nowych produkt\u00f3w. Nie dosz\u0142o do zu\u017cycia surowc\u00f3w i energii, nie by\u0142 potrzebny transport. Poka\u017ane ilo\u015bci gaz\u00f3w cieplarnianych nie trafi\u0142y do atmosfery. I o to w\u0142a\u015bnie chodzi. <\/p>\n\n\n\n

Co e-commerce robi w second-handzie?<\/h2>\n\n\n\n

Oczywi\u015bcie \u201erobi\u201d pieni\u0105dze, bo od najdawniejszych czas\u00f3w jest to podstawowy cel handlu. Jest o co walczy\u0107: ju\u017c teraz warto\u015b\u0107 re-commerce jest oceniana na dziesi\u0105tki miliard\u00f3w dolar\u00f3w<\/strong>. W USA ten dzia\u0142 rynku ma podwoi\u0107 swoj\u0105 warto\u015b\u0107 do 2023 r. Nikogo nie dziwi\u0105 sklepy z u\u017cywanym sprz\u0119tem elektronicznym, maszynami, nie m\u00f3wi\u0105c o samochodach. Hitem ostatnich lat s\u0105 platformy organizuj\u0105ce handel u\u017cywan\u0105 odzie\u017c\u0105.<\/p>\n\n\n\n

Nie ma w tym nic dziwnego, \u017ce re-commerce sta\u0142 si\u0119 trendem w bran\u017cy odzie\u017cowej<\/strong>. Ka\u017cdy czasem kupuje ubrania, kt\u00f3rych potem nie nosi. Ka\u017cdy ma te\u017c par\u0119 sztuk ubra\u0144, kt\u00f3re na\u0142o\u017cy\u0142 raz lub dwa i nie planuje robi\u0107 tego ponownie. Zamiast magazynowa\u0107 w szafie lub wyrzuca\u0107, mo\u017cna odzyska\u0107 cz\u0119\u015b\u0107 pieni\u0119dzy wydanych na zakup. I tym samym dorzuci\u0107 swoj\u0105 cegie\u0142k\u0119 do dzie\u0142a ochrony klimatu.<\/p>\n\n\n\n

Re-commerce interesuj\u0105 si\u0119 te\u017c giganci z bran\u017cy fashion. Wiele firm odzie\u017cowych by\u0142o oskar\u017canych o to, \u017ce wol\u0105 zniszczy\u0107 niesprzedany towar ni\u017c wystawi\u0107 go na sprzeda\u017c po znacznie obni\u017conych cenach. W czasach walki z globalnym ociepleniem to bardzo powa\u017cny zarzut, kt\u00f3ry negatywnie wp\u0142ywa na postrzeganie marki. Obecnie ka\u017cdy licz\u0105cy si\u0119 producent prowadzi w\u0142asny outlet. Niebawem hitem mo\u017ce sta\u0107 si\u0119 odzie\u017cowy upcycling<\/strong>, czyli naprawianie u\u017cywanych ubra\u0144 i ponowne kierowanie ich do sprzeda\u017cy. T\u0105 form\u0105 sprzeda\u017cy interesuj\u0105 si\u0119 zar\u00f3wno niezale\u017cne, wyspecjalizowane podmioty, jak i sami producenci. <\/p>\n\n\n\n

Re-commerce, to przej\u015bciowa moda czy trwa\u0142y trend?<\/h2>\n\n\n\n

Problem z odpowiedzi\u0105 na to pytanie mog\u0105 mie\u0107 boomersi, mo\u017ce te\u017c cz\u0119\u015b\u0107 pokolenia X. Dla wi\u0119kszo\u015bci Millenials\u00f3w i Z-tek ka\u017cda forma troski o \u015brodowisko to nie moda, lecz sens \u017cycia<\/strong>. Nowe pokolenie, nie tylko jest \u015bwiadome konieczno\u015bci ograniczenia nega\u00adtywnego wp\u0142ywu na otoczenie, ale i ch\u0119tnie anga\u017cu\u00adje si\u0119 w inicjatywy proekologiczne. Wielu z nich to ekologiczni konsumenci, kt\u00f3rzy coraz cz\u0119\u015bciej wybieraj\u0105 marki stawiaj\u0105ce na re-commerce. Jest to generacja, kt\u00f3ra stanowi\u0107 b\u0119dzie 70% populacji do 2028 r. (obecnie 60%). Tak te\u017c ich rola w kszta\u0142towaniu \u015bwiata i rynku b\u0119dzie coraz wa\u017cniejsza, a g\u0142os coraz silniejszy.<\/p>","protected":false},"excerpt":{"rendered":"

Ka\u017cdego roku powstaje na ca\u0142ym \u015bwiecie dwa miliardy ton odpad\u00f3w komunalnych. Jak zobrazowa\u0107 sobie, ile to w\u0142a\u015bciwie jest? Za\u0142\u00f3\u017cmy, \u017ce ka\u017cda tona \u015bmieci jest kostk\u0105 o wymiarach 1 \u00d7 1 \u00d7 1 m. Z dw\u00f3ch miliard\u00f3w, czyli dw\u00f3ch tysi\u0119cy milion\u00f3w kostek, mo\u017cna u\u0142o\u017cy\u0107 prostopad\u0142o\u015bcian o podstawie 1000 \u00d7 1000 metr\u00f3w i wysoko\u015bci 2000 metr\u00f3w. Wystarczy … <\/p>\n

Czytaj dalej \u201eRe-commerce. Moda czy wzrost \u015bwiadomo\u015bci ekologicznej?\u201d<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":2064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innowacje"],"yoast_head":"\nRe-commerce. Moda czy wzrost \u015bwiadomo\u015bci ekologicznej? | Blog 3DBinPacking<\/title>\n<meta name=\"description\" content=\"Re-commerce, czyli u\u017cywanie rzeczy u\u017cywanych jest odpowiedzi\u0105 rynku na proces za\u015bmiecania naszej planety. 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With over a decade of hands-on experience in logistics operations and transport cost optimization, I focus on areas including cartonization logic, pallet and container loading optimization, dimensional weight (DIM) cost reduction, carrier charge analysis, and ERP\/WMS integration of automated packing algorithms. 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