{"id":2024,"date":"2022-01-10T08:00:09","date_gmt":"2022-01-10T07:00:09","guid":{"rendered":"https:\/\/wppacking.visiolab\/?p=2024"},"modified":"2022-01-07T15:24:19","modified_gmt":"2022-01-07T14:24:19","slug":"ecommerce-pandemia","status":"publish","type":"post","link":"https:\/\/blog.3dbinpacking.com\/pl\/ecommerce-pandemia\/","title":{"rendered":"Jak COVID-19 zmieni\u0142 oczekiwania Klient\u00f3w w bran\u017cy e-commerce?"},"content":{"rendered":"
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Pandemia zmieni\u0142a definitywnie bran\u017c\u0119 e-commerce. Powszechnie znane s\u0105 rekordowe wzrosty obrot\u00f3w sprzedawc\u00f3w i firm kurierskich. Mniej spektakularne, lecz w d\u0142ugiej perspektywie znacznie wa\u017cniejsze, mog\u0105 okaza\u0107 si\u0119 zmiany w oczekiwaniach Klient\u00f3w.<\/strong><\/p>\n\n\n\n

Panuje powszechna zgoda, \u017ce pandemia nie wygenerowa\u0142a \u017cadnego nowego trendu w e-commerce, jednak bardzo przyspieszy\u0142a rozw\u00f3j niekt\u00f3rych zjawisk. Drugim czynnikiem kszta\u0142tuj\u0105cym rynek i debat\u0119 spo\u0142eczn\u0105 by\u0142y coraz bardziej alarmuj\u0105ce doniesienia na temat mo\u017cliwej oraz nieuchronnie zbli\u017caj\u0105cej si\u0119 katastrofy klimatycznej. <\/strong><\/p>\n\n\n\n

4 mega trendy w globalnym e-commerce<\/strong><\/h2>\n\n\n\n

Pandemia i wizja katastrofy klimatycznej to dwa czynniki, kt\u00f3re doprowadzi\u0142y do gwa\u0142townego przyspieszenia oraz intensyfikacji czterech g\u0142\u00f3wnych trend\u00f3w w bran\u017cy e-commerce:<\/strong><\/p>\n\n\n\n

  1. Przenoszenie biznes\u00f3w do Internetu.<\/strong> Pandemia, a szczeg\u00f3lnie zwi\u0105zane z ni\u0105 lockdowny, doprowadzi\u0142y do masowego przenoszenia biznes\u00f3w do Internetu. Firmy i klienci spotkali si\u0119 w sieci, bo inne mo\u017cliwo\u015bci zosta\u0142y czasowo zablokowane. Z bada\u0144 wynika, \u017ce w czasie pandemii klienci robi\u0105 zdecydowanie wi\u0119cej zakup\u00f3w w sieci. Obroty ze sprzeda\u017cy dokonanej podczas pandemii prze\u0142o\u017c\u0105 si\u0119, zdaniem ekspert\u00f3w, na wzrost polskiego rynku e-commerce: w najbli\u017cszych latach b\u0119dzie on r\u00f3s\u0142 w tempie 12% rok do roku2<\/sup><\/strong>. Podobnie ma by\u0107 na ca\u0142ym \u015bwiecie poniewa\u017c e-commerce jest de facto rynkiem globalnym.<\/li>
  2. Wzrost \u015bwiadomo\u015bci ekologicznej.<\/strong> Ostatnie lata to okres przewidywania katastrofy klimatycznej, czyli wyczerpania si\u0119 zapas\u00f3w wody pitnej i surowc\u00f3w kopalnych. Nawet najwi\u0119ksi sceptycy musz\u0105 przyzna\u0107, \u017ce zmiany w my\u015bleniu o ochronie \u015brodowiska naturalnego odbywa\u0142y si\u0119 w i\u015bcie rewolucyjnym tempie. Ich pok\u0142osiem w e-commerce s\u0105 rosn\u0105ce wymagania klient\u00f3w wobec sposobu dostarczania paczek i pakowania towar\u00f3w. Mo\u017cna powiedzie\u0107, \u017ce jeszcze dziesi\u0119\u0107 lat temu uwaga klienta e-commerce koncentrowa\u0142a si\u0119 na samym fakcie czasowego i taniego dostarczenia przesy\u0142ki. Obecnie \u017cyjemy w rzeczywisto\u015bci darmowych dostaw na drugi dzie\u0144 i bezp\u0142atnych zwrot\u00f3w. Dlatego ro\u015bnie grupa klient\u00f3w, kt\u00f3ra coraz dok\u0142adniej przygl\u0105da si\u0119 nie tylko zawarto\u015bci paczki, ale te\u017c sposobowi pakowania. \u015awiadomo\u015b\u0107 ekologiczna zesz\u0142a na poziom ilo\u015bci wype\u0142niaczy i dopasowania wielko\u015bci kartonu do zam\u00f3wionego towaru oraz samego rodzaju opakowania.<\/li>
  3. Przesuni\u0119cie dynamiki wzrost\u00f3w e-commerce na gospodarki wschodz\u0105ce.<\/strong> Obserwowanym bacznie trendem jest wzrost zakup\u00f3w w e-commerce na tzw. rynkach wschodz\u0105cych. Kraje wysokorozwini\u0119te od lat oferuj\u0105 swoim obywatelom \u0142atwy dost\u0119p do szybkiego Internetu oraz bankowo\u015bci online, kt\u00f3ra jest dostosowana do sprawnej obs\u0142ugi e-commerce. Poziom zakup\u00f3w w online utrzymywa\u0142 si\u0119 w tych krajach na bardzo wysokim poziomie. Zmieni\u0142a si\u0119 te\u017c struktura grup docelowych: zakupy w Internecie zacz\u0119\u0142y robi\u0107 starsze pokolenia. Z drugiej strony m\u0142odzi ludzie nie wyobra\u017caj\u0105 sobie funkcjonowania w \u015bwiecie bez mo\u017cliwo\u015bci korzystania z e-commerce. Coraz wi\u0119cej zam\u00f3wie\u0144 jest realizowanych z poziomu smartfona i innych urz\u0105dze\u0144 mobilnych. <\/li>
  4. Strategiczny wp\u0142yw sztucznej inteligencji<\/strong>. Promocja towar\u00f3w i sprawna obs\u0142uga ich sprzeda\u017cy jest ju\u017c dzisiaj trudna do pomy\u015blenia bez daleko posuni\u0119tej automatyzacji proces\u00f3w marketingowych oraz zakupowych. Strategiczn\u0105 rol\u0119 zaczyna odgrywa\u0107 sztuczna inteligencja: ucz\u0105ce algorytmy i ca\u0142e systemy (machine learning<\/em>) \u015bledz\u0105 nasze poczynania w sieci: polubienia, zakupy, komentarze, odwiedzane strony. Wirtualne maszyny, zdolne analizowa\u0107 ogromne ilo\u015bci danych (Big Data<\/em>), wychwytuj\u0105 z nich informacje, kt\u00f3re pozwalaj\u0105 stworzy\u0107 bardzo precyzyjne profile klient\u00f3w. Maszyny wiedz\u0105 o nas cz\u0119sto wi\u0119cej ni\u017c my sami. Przewiduj\u0105 nasze potrzeby i podsuwaj\u0105 sposoby ich zaspokojenia \u2013 produkty czy us\u0142ugi. Zamykaj\u0105 nas w ba\u0144kach informacyjnych i bombarduj\u0105 zach\u0119tami do nabywania coraz to nowych d\u00f3br. Niebawem skuteczna sprzeda\u017c nie b\u0119dzie mo\u017cliwa bez sztucznej inteligencji. Pandemia przyspieszy\u0142a gwa\u0142townie cyfryzacj\u0119 w skali globalnej: nowy sprz\u0119t, nowe aplikacje, a przede wszystkim nowe nawyki (powszechne kupowanie w sieci), b\u0119d\u0105 wyznacza\u0142y kierunki rozwoju e-commerce w najbli\u017cszych latach.<\/li><\/ol>\n\n\n\n

    Jak wykorzysta\u0107 si\u0142\u0119 algorytm\u00f3w planuj\u0105cych pakowanie?<\/strong><\/h2>\n\n\n\n


    Opisane tendencje na rynku e-commerce, w tym przede wszystkim gigantyczne wzrosty obrot\u00f3w, przek\u0142adaj\u0105 si\u0119 na potrzeb\u0119 sprawnej obs\u0142ugi ogromnych wolumen\u00f3w zam\u00f3wie\u0144. Aby skonsumowa\u0107 gigantyczny popyt, trzeba sprawnie optymalizowa\u0107 procesy magazynowania, pakowania i transportu towar\u00f3w<\/strong>. W tych trzech obszarach znajduj\u0105 zastosowanie stworzone przez nas algorytmy planuj\u0105ce pakowanie<\/a>: szybkie, niezawodne i proste w obs\u0142udze aplikacje.<\/p>\n\n\n\n

    Dostarczane przez nas algorytmy r\u00f3wnie \u0142atwo radz\u0105 sobie z optymalnym wykorzystaniem przestrzeni w pojedynczym kartonie, jak i w naczepie tira czy kontenerze do transportu morskiego. Bez trudu planuj\u0105 te\u017c wype\u0142nienie miejsca w magazynie. Korzystaj\u0105c z algorytm\u00f3w 3DBinPacking, przyspieszasz proces pakowania, nie wozisz powietrza, redukujesz zu\u017cycie wype\u0142niaczy i opakowa\u0144<\/strong>. Innymi s\u0142owy: oszcz\u0119dzasz na transporcie i redukujesz negatywny wp\u0142yw Twojej dzia\u0142alno\u015bci na \u015brodowisko naturalne. Wszystko razem wpisuje si\u0119 w cztery najwi\u0119ksze trendy rynku e-commerce. Od ich rozumienia i wykorzystania mo\u017ce zale\u017ce\u0107 przysz\u0142o\u015b\u0107 Twojego biznesu ju\u017c w tym roku.<\/p>\n\n\n\n

    1. https:\/\/www.dlahandlu.pl\/e-commerce\/wiadomosci\/e-commerce-po-pandemii-srednioroczny-wzrost-o-12-proc-i-wieksze-wydatki-konsumentow,98696.html<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"

      Pandemia zmieni\u0142a definitywnie bran\u017c\u0119 e-commerce. Powszechnie znane s\u0105 rekordowe wzrosty obrot\u00f3w sprzedawc\u00f3w i firm kurierskich. Mniej spektakularne, lecz w d\u0142ugiej perspektywie znacznie wa\u017cniejsze, mog\u0105 okaza\u0107 si\u0119 zmiany w oczekiwaniach Klient\u00f3w. Panuje powszechna zgoda, \u017ce pandemia nie wygenerowa\u0142a \u017cadnego nowego trendu w e-commerce, jednak bardzo przyspieszy\u0142a rozw\u00f3j niekt\u00f3rych zjawisk. Drugim czynnikiem kszta\u0142tuj\u0105cym rynek i debat\u0119 spo\u0142eczn\u0105 … <\/p>\n

      Czytaj dalej \u201eJak COVID-19 zmieni\u0142 oczekiwania Klient\u00f3w w bran\u017cy e-commerce?\u201d<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":2029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innowacje"],"yoast_head":"\nCOVID-19 a oczekiwania Klient\u00f3w w bran\u017cy e-commerce | Blog 3DBinPacking<\/title>\n<meta name=\"description\" content=\"Pandemia zmieni\u0142a definitywnie bran\u017c\u0119 e-commerce. 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